Neir's Tavern: A Woodhaven destination for burgers and beer was founded in 1829
"It's very cozy, warm, very creaky," owner Loycent Gordon told CBS2's Elle McLogan.
Mariscos El Submarino: A Mexican restaurant in Jackson Heights where seafood gets a spotlight
"Every time I remember my town, I remember the food," co-owner Alonso Guzman told CBS2's Elle McLogan.
Aura Designs: A South Asian bridal boutique in Albertson is a family affair
"Me and my sisters, we learned it from our parents, and my parents learned it from her parents," owner Savita Chugh told CBS2's Elle McLogan.
"The Dig with Elle McLogan" explores New York fashion scene
CBS2's Elle McLogan is shining the spotlight on hidden gems that are the heart and soul of New York style.
Rudy's Hobby & Art: Astoria's supplier of trains, crafts, and memories
"There's fewer and fewer hobby stores left, and I'm one of the rare ones," owner Marvin Cochran told CBS2's Elle McLogan.
Savant Studios: A Bed-Stuy boutique where design is personal
"Everything in here just tells a story," owner Michael Graham told CBS2's Elle McLogan.
Deno's Wonder Wheel: Coney Island's family-owned ferris wheel spins for over a century
"For me, the Wonder Wheel is the most romantic ride in the world," DJ Vourderis told CBS2's Elle McLogan.
Hobby's Delicatessen: A historic family business endures in Newark
"There's nothing like a very busy lunchtime. It's like a symphony orchestra," co-owner Michael Brummer told CBS2's Elle McLogan.
Jim's Shoe Repair: A family legacy on the Upper East Side since 1932
"We wouldn't be here 90 years if we didn't do the right thing by the people," owner Joe Rocco told CBS2's Elle McLogan.
Circo's Pastry Shop: Baking in Bushwick the old-fashioned way since 1945
"Our store is pretty much like a dinosaur," co-owner Anthony Pierdipino told CBS2's Elle McLogan.
Zum Stammtisch: A taste of Germany in Glendale since 1972
"It's really traditional, old-school Bavarian," co-owner Werner Lehner told CBS2's Elle McLogan.
Tula House: Greenpoint's immersive plant shop is a destination for discovery
"We want the common plants, but we really love the uncommon plants," co-owner Christan Summers told CBS2's Elle McLogan.
Stanton Tailor Shop: A Lower East Side destination for the perfect fit
"It makes me feel good when the people go out and they feel confident in what they're wearing," owner Pablo Vargas told CBS2's Elle McLogan.
Myers of Keswick: A British grocery store in the West Village offering 'comforts from home'
"I always like to describe it as a little taste of England," owner Jennifer Myers-Pulidore told CBS2's Elle McLogan.
8 Hands Farm: Regenerative farming takes root on the North Fork
"It's one of the few professions where you work with your heart, your hands, and your head at the same time," co-owner Tom Geppel told CBS2's Elle McLogan.