
The Alliance for Women in Media luncheon hosted top local sports franchises
The Alliance for Women in Media (AWM) hosted the area's top sports franchises at Arden Hills Resort Club and Spa on April 2nd, for a candid conversation on the city's "sports scorecard." Ben Gumpert, Senior Vice President of Marketing and Strategy for the Sacramento Kings, Leslie Lindsey, Marketing Manager for the Sacramento Rivercats, Erika Bjork, Vice President of Marketing & Communications for the Sacramento Republic FC and Jeff Meyer, CEO of MMA, Inc, were the featured panelists. Jim Crandell, Fox40 Sports Director, moderated a great discussion ranging from the future of a new arena, revitalization in Sacramento, the fan experience, and how technology and social media impact marketing strategies.